This talk will focus on the importance of Design time Governance in Service Oriented Architecture - both from the process and the tool perspective. The discussion will focus on concrete customer scenarios to explain how Design Time Governance was instrumental in the success / failure of these SOA initiatives. As part of the talk, Rathish will also share SAP's experiences with Design Time Governance and discuss briefly on SAP Internal governance process (PIC) and the Enterprise Services Repository which acts the central repository to manage SOA artifacts.